Direct
Response TV Advertising - DRTV - is efficient Media placement
designed to maximize results.
R&T Media doesn't merely
make promises - we produce measurable, provable, genuine
results that help our clients build their brand, promote their
products and boost revenue. We manage your media campaigns
as if they were our own in house projects. We develop, implement
and manage completely-customizable media plans through DRTV advertising,
general media buys and hybrid media campaigns.
In order to meet the various needs and budgeting concerns of each of our clients, we maintain a consistently high level of constant communication. It is only by working closely alongside our clients that
R&T Media has earned its revered industry reputation and preferential status.
R&T Media is careful to wield our marketplace clout with an eye towards increasing opportunities for our clients, and thus, ensuring that their success is our success.
Case Study: Airborne
The Challenge
How does Airborne effectively promote its Effervescent Health Formula nationally with limited marketing dollars?
The Solution
National DRTV media was an integral strategic part of a massive marketing effort for Airborne, with a 30-second DR spot used in conjunction with localized print and outdoor campaigns. In the spot a coupon offer was employed to satisfy DR requirements and the insert redemption rate was the highest ever seen by Airborne
The Results
Sales for Airborne more than doubled—directly attributable to the ad campaign. It is currently the number one product in the cough and cold category.
Case Study: Elmer’s Squeeze ’n Brush
The Challenge
Elmer’s Squeeze ‘n Brush is a paintbrush atop a squeezable tube of washable paint—a fun product not generally associated with a brand known for its glue. When Elmer’s needed to re-energize the product’s retail sales, they came to R&T Media for help.
The Solution
R&T Media developed a DRTV campaign to drive consumers to purchase the product at Wal*Mart stores over the Easter Holiday. The media focus was on national cable channels like Nickelodeon, ABC Family, Cartoon Network, Discovery Kids and Toon Disney—outlets that provide dual coverage for both moms and kids.
The Results
The plan delivered national TV coverage at an 75%+ discount from traditional broadcast rates and delivered sales growth far above the client’s goal—in fact, that goal was reached after just one week of advertising. And for Easter week, per store point of sale for Wal-Mart hit an all-time high—an increase of over 50%!
Case Study: DAD’s Better Than Ears
The Challenge
At first glance, the challenge was bit daunting: How does DAD’s revive sales for its nationally-distributed “alternative” dog snack whose direct competition was the canine-coveted real pig ears?
The Solution
R&T Media devised a direct response TV campaign that effectively reached the target and remained on budget. The spot was aired with a toll-free number and website url on the most effective cable networks targeting women ages 25 to 45.
The Results
As a result, DAD’s generated more than 4,000 leads while simultaneously driving a 27% sales increase—at 30 to 50% of the cost of general advertising!
